Handle’s CPV was $0.65 – a feat of efficiency when compared to the other candidates. The runner-up, Congressman Nathan Deal, paid $2.37 per vote, or 3.6 times what Handel paid. Moving down the list of candidates, third-place finisher, former State Senator Eric Johnson, paid $8.85 per vote. That’s 13.65 times what Handel paid and 197% more than the statewide average. Finally, fourth-place finisher and current statewide office holder John Oxendine paid a shocking $11.86 per vote, or almost 18 times what Karen Handel paid. Oxendine’s CPV was 256% above the statewide average of $4.49.

The old rule of quality over quantity seems to hold true with Cost Per Vote. Beyond a kitschy phrase, however, lies the startling revelation that CPV stands out as an ominous predictor of candidate’s success.