Smart Media Group » HI-01 http://smartmediagroup.com An advertising agency bridging the gap between internet and traditional advertising. Fri, 03 Feb 2012 14:18:37 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Spending Mirrors Election Results in HI-01 http://smartmediagroup.com/spending-mirrors-election-results-in-hi-01/ http://smartmediagroup.com/spending-mirrors-election-results-in-hi-01/#comments Thu, 27 May 2010 20:05:48 +0000 Sarah Stone http://smartmediagroup.com/?p=1165 For the three major candidates each vying for a seat in Hawaii’s First Congressional District, it turns out that it pays to advertise. The three candidates spent a combined total of $1.7 million in the special election held on May 22nd in an effort secure spot in Washington.

Charles Djou (R) spent a total of $745k on broadcast and cable in Honolulu, or 44% of the $1.7 million total. Colleen Hanabusu (D) placed a total of $517k, or 30% of the total spend. Finally, Ed Case (D) placed a total of $443k, or 26% of all the paid political advertising in Honolulu.

Each candidate’s spending reflects a striking resemblance to the election results. Djou won nearly 40% of the vote, while Hanabusu won 31% and Case won 28%.

This chart compares each candidate’s share in the total spend with the percentage of votes they won on Election Day.

Although the DCCC placed $229k in attack ads against Djou in April, he still managed to place an effective media buy and become the next Representative for HI-01.

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