Texans like to say “Don’t mess with Texas”. It seems like the DGA is finally listening. In late 2009, Houston Mayor Bill White announced his candidacy for governor, and was hailed as one of the few great recruits of the 2010 election cycle by the Democratic Party. In fact, the introduction of Bill White into the race led people to consider the race a toss-up, and a clear pick-up opportunity for the Democrats going into the 2012 re-apportionment. Smart Media Group we are beginning to wonder if the Democratic Governor’s Association disagrees.
Since the 2010 cycle officially began, the DGA has pumped over $1.3 million dollars into propping up incumbent Governor Pat Quinn (who has stayed relatively silent in the broadcast war). They have run negative ad after negative ad–thrashing Republican Nominee Bill Brady throughout the month of July and into August. The polling results have actually shown Bill Brady gaining ground, as the DGA continues to throw money into a race that seems to get worse by the day.
Meanwhile, Bill White has been financing a significant broadcast campaign since May of 2010, and has held Rick Perry to 47.4% of the vote according to the Pollster Average. Furthermore, while keeping the Longest Serving governor of TX under 50% Bill White has yet to enter the biggest markets in Texas. All of this leads us to start wondering if the DGA knows something that we don and since they haven’t spent a dime (or even requested rates!!!!) do they think that Bill White’s ship is sunk? Or maybe, they just forgot his name?





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