Smart Blog
We are all familiar with the challenges in accurately measuring audience behavior. Anyone who has placed a schedule knows that it takes more and more spots to achieve GRP goals. Below is an excerpt from an Ad Age article that sums up the state of audience measurement.
Look, we’re in the Stone Age now. We’re letting [...]
Scott Brown made history on Tuesday, becoming the first Republican to win a Massachusetts Senate seat in over thirty years. Brown won 52% of the vote, beating his opponent Martha Coakley by a margin of five percent. He gained the winning majority of the vote in 65% of the Commonwealth’s 351 precincts.
This television market map [...]
Smart Media Group was proud to be a part of newly elected Senator Jeff McWaters special election victory. The official results show that over 78% of voters cast their ballots for McWaters and his pro-business platform. Senator McWaters will represent the 37th Senate District in Richmond which encompasses eastern Virginia Beach.
Negative advertising is nothing new in the political realm, but there is a new trend of response ads appearing in the retail industry as well. Negative political television ads have been around for decades (see Daisy, Willie Horton, 3am phone call), and some of these spots include response ads directly mentioning another opponents ad. A [...]
This morning I was using an app on my iPhone and while it was loading I was served an ad for townhouses starting at $600k. While we all have an opinion about $600k townhouses, it made me ponder the benefits of mobile adverting. To boot when I clicked on the ad it did not even [...]
Bob McDonnell won the 2009 Virginia Gubernatorial Election by one of the largest margins of victory the Commonwealth has seen in years, beating his opponent Creigh Deeds by a remarkable 17.36%. McDonnell’s victory becomes even more impressive when compared to the 2006 Senatorial Election, where Sen. Jim Webb won by a mere 0.39%. [...]
Creigh Deeds first went up on the air back in May 2009 for the Democratic Primary. He was up on air for four weeks, from 5/11-6/9 and spent $1.2 million on broadcast and cable advertising in the Norfolk, Richmond, Roanoke, and Tri-Cities markets. Terry McAuliffe has been up on air for the Democratic [...]
To the chagrin of all TV reps Evan Tracey announced in September that political spending will reach $1 billion in 2009. While I have not seen any numbers to refute this claim, I have to believe we are well below the billion dollar mark. In 2008, spending was 2.5 billion, but this includes all Presidential, [...]
Virginia broadcast and cable began airing new political advertising this week from the candidates running for Attorney General and Lieutenant Governor.
Ken Cuccinelli for Attorney General, Steve Shannon for Attorney General, and Bill Bolling for Lieutenant Governor all placed ads in the Norfolk, Richmond, Roanoke, Tri-Cities, and DC markets, while Deeds and McDonnell continued with their [...]
Smart Media Group obtained the public files from the television stations in Washington, DC and Richmond, VA in order to determine how political candidates and issue groups were spending money on advertising in Virginia for the 2009 gubernatorial primary. Our goal was to determine how much money each candidate spent in each market and [...]
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