Smart Blog
Advice Dwight Eisenhower might give today’s presidential candidates.
The year 1952 was a milestone for men, women and presidential campaigns. The New York Yankees beat the Brooklyn Dodgers in the World Series, microwave ovens became available for domestic use and presidential campaigns were broadcast on television for the first time. Presidential campaigns, like history, tend to [...]
New delegate rules, a spaced out calendar and a resurgent Newt Gingrich could prolong the nominating contest until August.
With the Republican presidential primary starting to resemble an actual contest, there’s been renewed chatter about the prospect of a brokered convention. Some in the GOP are now contemplating the grim prospect of waiting [...]
Presidential campaign ads are formulaic. In many cases, the viewer sees a montage of established symbols flashed across the screen: American flags flying, wheat fields rustling, Main Streets lined with shoppers, people going to work. Symbols are a powerful way of quickly relating a message to an audience. American flags, for instance, are used to [...]
The state has seen a shift toward the GOP, which could enhance Romney’s conservative cred if he wins big.
Mitt Romney’s expected win in New Hampshire Tuesday could enhance his conservative bona fides. That’s because the Granite State has seen a remarkable growth in Republican influence in the last couple years and is poised to increase [...]
Presidential advertisers have spent a combined total of $26 million on advertising in the Republican primary to date. The money, spread across Iowa, New Hampshire, South Carolina and Florida, has gone toward some memorable spots – Ron Paul’s dog, Rick Perry’s prayer jacket, voters wondering who Jon Huntsman is — as the candidates have fought [...]
Some areas to watch when the primary season kicks off next month
After months of campaigning and seemingly endless debates, we’re edging closer to having actual, tangible results from all the candidates’ efforts. Next month features four contests: the Iowa caucuses on Jan. 3, the New Hampshire primary on Jan. 10, the South Carolina primary on [...]
Around the holiday season, news reports of crowded malls and commercials for surprise Lexus’s fill the airwaves creating a sense of a crowded marketplace for advertisers. Kantar Media predicts an increase in 4th quarter spending as well as an increase overall as compared to 2010. How does this change affect advertisers in a now apparently [...]
The percentage of HD ads distributed in 2011 doubled from last year to total 20% of all ads distributed. Three main factors that are commended for this explosive growth are lower HD distribution costs, more media outlets accepting HD and simpler execution of HD ad campaigns. HD costs decreased by an average of 30% and [...]
Oregon’s upcoming special election is the GOP’s best chance in decades of picking up the 1st House district. But the party’s nominee must win Washington County, a crucial battleground that’s favored Democrats. The 1st district, formerly represented by disgraced Democrat David Wu, has not had a Republican congressman since the Watergate election of 1974. While [...]
With all the social media platforms out there it’s important to have a unique purpose for each. The thought of adding a new platform to your company’s plate may make you want to curl up into a ball (or maybe that’s all the turkey you ate last week). With the addition of Google+ business [...]
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